We developed the communications toolkit for the annual IKEA Foundation campaign that Save the Children uses in over 20 member countries in 2015 and 2016. In 2017 and 2018, we also produced all the material needed for Save the Children. The project involved photo and video production in Bangladesh and Ethiopia – both in rural and urban settings.
IKEA and the IKEA Foundation work with several partners in this campaign. For over a decade, the yearly campaign was called Soft Toys for Education, but from 2016 the campaign has shifted focus and is called “Let’s Play for Change”. IKEA Foundation is Save the Children’s largest global partner.
The work we are doing with Save the Children is geared towards showing the work they are doing funded by the IKEA Foundation to as many people as possible, whether they visit Save the Children websites around the world, social media, read their favourite news outlet or visit their local IKEA store.