We were commissioned by The Astrid Lindgren Company and Save the Children to photograph and interview girls in Colombia and Thailand for their 2020 international campaign ‘Pippi of Today’. We also managed all post-production, including photographs from an additional shoot in Northern Sweden, for the campaign. In addition, we coordinated web content development for the international campaign site.
‘Pippi of today’ is an initiative from The Astrid Lindgren Company, in partnership with Save the Children, supporting girls that are on the move. Pippi Longstocking is a fictional character created by Swedish author Astrid Lindgren, 75 years ago. The Second World War was ending, and millions of girls were on the move.
Today many more girls are forced to leave their homes, and not only move to new cities but also to new countries. Girls that are migrants and refugees are especially vulnerable when families are on the move. They need to gather all their strength, courage and hope to tackle challenges and find their way to a brighter future. They are the Pippis of today.